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Marketing Swimlanes Roadmap

Marketing Swimlanes Roadmap

Marketing has evolved a great deal over the years, but its job still revolves around figuring out what the brand objectives are and what strategies would work best in terms of driving sales. There are numerous factors to consider, such as the target audience, the current market conditions, the users’ previous experience with the brand, the ideal channels of communication, your competition, etc.

In short, it all boils down to figuring out the normal path to purchase of your targeted demographic and leveraging it in your campaigns. However, before you can do that, your stakeholders must also be convinced that the direction you’re proposing is the right one. How can you achieve that?

Coco Chanel once remarked that ‘simplicity is the keynote of all true elegance’, and we couldn’t agree more. The way you deliver the information is equally, if not more important than the content itself. Here’s where we can lend a hand, with the introduction of our new Marketing Swimlane template!

Including the Swimlanes and roadmaps in PowerPoint presentations has the advantage of consolidating the tasks and milestones of your campaigns, according to the phase of the campaign where they belong.


The Marketing Swimlane diagram example here was developed in Office Timeline Pro. This Gantt chart and timeline maker is incredibly intuitive and offers a great deal of flexibility, making it the ideal tool to generate a professional graphic representation of your marketing campaigns in a matter of minutes.

Download our Swim lane chart for free and start creating your own strategy to take your company or products to the next level.